I help B2B/B2C companies turn complex products into clear positioning, stronger digital journeys and measurable demand. With 9+ years across product marketing, digital marketing and demand generation, I connect market insight, launches, campaigns, content, CRM and analytics to move products from explanation to consideration, and from consideration to action.
I do not see product marketing, digital marketing, content, web and creative as separate boxes. For complex products, they are parts of the same buyer journey. My job is to connect them into one clear commercial story.
Positioning, value propositions, personas, GTM plans, launch messaging and sales enablement.
SEO/GEO, paid campaigns, landing pages, conversion journeys,social media, CRM follow-up and performance reporting.
Technical content, thought leadership, product pages, case-style stories, PR, email and campaign narratives.
Figma, Canva, Adobe, video, WordPress and front-end knowledge, useful when the idea needs to become real fast.
Not a gallery of outputs. Each project starts with a commercial problem, then shows how I connected strategy, channels and execution.
A surgical robotics platform cannot be marketed like a simple SaaS tool. The product story had to work for surgeons, commercial teams, leadership and international stakeholders, while staying technically accurate.
With 12+ infrastructure and cybersecurity solution lines, the challenge was not producing more content. It was making technical expertise searchable, understandable and commercially useful.
For an early-stage IoT product, I worked closer to the classic growth loop: simplify the value proposition, get the journey live fast, learn from behaviour and keep improving the activation mix.
A closer look at the things I have built, designed or measured. Each item can link to the original source, a live page, a case study or a downloadable report.
Launching Surgical Robotics into a High-Trust Clinical Market.
50+ launch assets
+40% targeted traffic
+80% relevant followers
Designed and optimized a conversion-focused product landing page for Microsure, helping turn launch interest into 27K+ website sessions..
From Product Storyboard to Screen
Concept → Script → Production → Final film
Building a B2B Thought-Leadership Publication.
22 Editions
Editorial strategy · Expert content · Design · Distribution
Show a magazine, article series, whitepaper, thought-leadership asset or editorial project.
View original ↗My value is not that I know many tools. It is that I know how the pieces should work together around a product, audience and commercial goal.
Positioning, value propositions, ICPs, personas, launch planning, messaging, battlecard-style content and sales enablement.
LinkedIn and Google campaigns, audience segmentation, retargeting, campaign testing, content activation and funnel thinking.
WordPress, search intent, content frameworks, landing pages, conversion paths, technical SEO basics and AI-search readiness.
HubSpot lead capture, segmentation, nurture logic, qualification, campaign workflows and sales handover.
GA4, GTM, Looker Studio, campaign dashboards, KPI tracking, A/B testing and performance-led prioritisation.
Technical storytelling, sales decks, video scripts, visual design, Figma, Adobe, Canva and AI-assisted production workflows.
Business goal, audience, use case, friction, evidence and what needs to change.
Translate product complexity into a differentiated story people can remember and repeat.
Choose the channels, assets, events, CRM steps and sales support that move the buyer forward.
Use data, conversations and campaign signals to improve the message and execution.
GTM communication, launches, digital journeys, events, CRM, content and sales enablement.
Acquisition journeys, landing pages, campaign activation and performance-driven messaging.
SEO, content, paid media, product/service communication, CRM and sales-support systems.
Fintech, transportation technology and digital marketing agency environments.
I am especially interested in B2B tech, SaaS, medtech and other products where marketing needs to simplify complexity without losing substance.