Medically guided weight loss
Traffic source preview

When weight loss feels harder
than it should, medical support may help.

For people who are curious about medically guided weight loss, but are not ready to choose a treatment yet. Start with a short online intake and let a licensed healthcare professional guide the next step.

3-minute intake · Licensed doctors · Personal guidance · Discreet home delivery
Campaign hypothesis Make the first step feel clear, not clinical. Keep the existing medical journey, but give cold campaign traffic more confidence before the intake.
60,000+ patients supported
Registered medical professionals
Evidence-based treatments
Personal treatment plan
Free & discreet delivery
A medical approach that feels human

Clear enough to understand. Personal enough to trust.

The page keeps the simple, reassuring Wellis rhythm: strong proof, short explanations, visible medical support and one obvious next step.

1

Evidence-based approach

Treatment decisions stay medical. The landing page explains the value without asking users to self-diagnose or choose medication upfront.

2

Personal treatment plan

Health history, goals and lifestyle feed the existing intake so the clinical team can assess suitability and guide the next step.

3

Ongoing guidance

Support remains visible throughout the page so the service feels like a care journey, not a one-off transaction.

How it works

Your journey in three simple steps.

The structure mirrors the clarity of the live Wellis experience while making the campaign entry point slightly softer.

1

Complete the online intake

Share your health history, goals and lifestyle in a short questionnaire.

2

Talk with a healthcare professional

Your situation is reviewed before any treatment is considered.

3

Start a supported plan

If medically suitable, treatment is delivered discreetly with ongoing guidance.

Built for trust + conversion

No new product journey. Just a better campaign entry experience.

This concept is intentionally close to the current Wellis design language. The change is operational: improve message match, reduce uncertainty, and hand users into the same intake.

✓Same clinical flow and approvals
✓Campaign-specific message and CTA
✓Reusable sections for multi-market rollout
✓Clear event tracking from page to intake
Creative website operator concept

One page. Three acquisition intents.

The Traffic Source Switcher shows how one reusable Wellis landing page can adapt its entry message without creating separate product journeys.

Traffic Source Switcher

Change the entry message, not the medical journey.

Website owns the reusable component, Performance supplies audience insight, and CRO validates whether the variant improves qualified intake completion.

Paid SocialAwareness
Google SearchHigh intent
RetargetingReassurance
Paid Social · awareness intent

When weight loss feels harder than it should, medical support may help.

For people who are curious about medically guided weight loss, but are not ready to choose a treatment yet.

Check my treatment options
Experiment note: test a softer, lower-commitment entry message for cold paid traffic while keeping the intake, eligibility rules and clinical approvals unchanged.
Interview case · internal layer

How I would operate this page with CRO + Performance.

This block is not user-facing. It shows the implementation thinking behind the page.

Hypothesis

Cold paid traffic needs more clarity and lower perceived commitment before starting the medical intake.

Primary KPI

Qualified intake completion rate, not CTA clicks alone.

Tracked events

Landing view → CTA → intake start → intake complete → eligible → treatment.

Guardrails

Medical eligibility quality, page speed, tracking reliability and message consistency.

Ready to understand your options?

Start with the existing Wellis intake and let the medical team determine what may be suitable for you.

Designed by Reza - 2026